EP373 w/ Jeremie Kubicek

Mastering the Art of Hyper-Personalization w/ Jeremie Kubicek

Episode Details

Transcript

Discover how to transform your leadership style from "command and control" to a sophisticated, person-centered approach that thrives in the age of artificial intelligence. Jeremie Kubicek, Co-founder of GiANT and Author of The Voice-Driven Leader, reveals the secrets to "calling yourself up" every morning and navigating the complex dynamics of team personality. This episode dives deep into the "Development Square," providing a practical roadmap for onboarding and multiplying talent while using AI to bridge communication gaps between different personality types. Gain a distinct competitive edge by learning to apply the Platinum Rule to foster a culture of psychological safety and high performance.

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Credits: Host: Lisa Nichols, Executive Producer: Jenny Heal, Marketing Support: Landon Burke and Joe Szynkowski, Podcast Engineer: Portside Media

Lisa Nichols

Chromosomes. Little strands of nucleic acids and proteins are the fundamental genetic instructions that tell us who we are at birth. Most people are born with forty six chromosomes, but each year in the United States, about six thousand people are born with an extra chromosome, making them a person with Down syndrome. If you've ever encountered someone with Down syndrome, you know that they are some of the kindest, most joyful people you will ever meet. They truly have something extra. My name is Lisa Nichols, and for thirty years, I have been both the CEO of Technology Partners and the mother to Ali. Ali has something extra in every sense of the word. I have been blessed to be by her side as she impacts everyone she meets. Through these two important roles as CEO and mother to Ally, I have witnessed countless life lessons that have fundamentally changed the way I look at the world. While you may not have an extra chromosome, every leader has something extra that defines who you are. Join me as I explore the something extra in leaders from all walks of life and discover how that difference in each of them has made a difference in their companies, their families, their communities, and in themselves. If you liked this episode today, please go to Apple Podcasts or wherever you listen and leave us a five star rating.

Lisa Nichols

Before we get started, I'm excited to share that my book Something Extra is now available. It is rooted in the remarkable spirit of our daughter, Ally, and the heartfelt conversations we've had on the podcast. You'll find wisdom and practical tools to ignite the leader within you and uncover your own something extra. Visit something extra book dot com or find it at Amazon or in all major bookstores to order your copy today. I'm excited to have Jeremie Kubicek on the show today. Jeremie is a cofounder of Giant and an author. His latest book is called The Voice Driven Leader. Well, Jeremie Kubicek, how are you, my friend?

Jeremie Kucicek

Good to see you. I'm doing great. Yeah. How about you?

Lisa Nichols

I'm good too. I'm good. Oh, my word. I am so delighted that we were able to do a part two with you.

Jeremie Kucicek

Absolutely. It's I love being with you, seeing your world, just, you know, being in St. Louis and and seeing what you're really about. Because you're awesome online, but then when we meet you, then you know how you're you're aligned with, like, who you think you are is even better and your organization. So it was really great to be with you.

Lisa Nichols

Oh my goodness. Well, thank you so much for that. We have to I'm gonna go back and give a shout out. Laura Sheinhauer is the one that connected us.

Jeremie Kucicek

Mhmm.

Lisa Nichols

And then I'm telling Greg about you, Jeremie. I'm like, I've got Jeremie Kubichek coming on the the podcast, you know, today. We talk about the different guests. And he's like, Lisa. He goes, I know Jeremie. And I said, you do? How do you know Jeremie? He said, well, when Sawyer and I went to Kanaka for the Yeah. Father son That's right. Weekend or grandpa, in his case, Poppy, poppy grandson, Jeremie was one of the speakers or the speaker. And, he just he loved it. So yeah. So we just had an instantaneous connection. And you were I was looking it up. You were podcast episode two seventy one

Jeremie Kucicek

Alright. Okay.

Lisa Nichols

Which was in twenty twenty four.

Jeremie Kucicek

Yep.

Lisa Nichols

We're on episode three sixty seven now, I think, or three seventy.

Jeremie Kucicek

It back. I made it back.

Lisa Nichols

You made it back. But that's a hundred episodes later. Right? And, of course, you've continued to do amazing things. But the cool thing about it is, Jeremie, when we met, then we've done other things together. So I brought you in as a keynote speaker for the CIO summit in Saint Louis, and you blew it out of the water. And so I just I love that. I just love Absolutely. Being able to collaborate and create new things. And so I just know that our conversation today is going to be helpful for our listeners. Jeremie is, a keynote speaker. He I mean, when I when we talked in twenty twenty four, I know you had founded cofounded twenty five different companies. It's probably thirty now. Who knows? But he's the CEO and founder of Giant, has written now how many books now?

Jeremie Kucicek

Seven books. So that was my seventh one. This one is.

Lisa Nichols

This one here. And this is the voice driven leader, and we're gonna do a lot of talking about that. But, yeah, I would just encourage our listeners. If you have not followed Jeremie, start following him. Get his books. He's got the peace index, two voices, five gears, and that's one that Greg and I both read years ago before we even knew who you were. The hundred x leader is another awesome, awesome book that I would highly recommend, making your leadership come alive. I mean, The Communication Code Mhmm. Is another really good one. So follow Jeremie if you need a keynote speaker. I'm sure he would be happy to look at his schedule for that. And then, Jeremie, how many coaches do you have now? How many We have. Sherpas do you have?

Jeremie Kucicek

We have five hundred, coaches in the giant ecosystem, working around the world.

Lisa Nichols

Yes. And so if you need a coach

Jeremie Kucicek

Yep.

Lisa Nichols

Or you need, you know, a specialized workshop for your organization, reach out to to Jeremie. So just, just an amazing, amazing person. So go back, listeners. I would really highly encourage you to go back to episode two seventy one because we really set it up and, you know, there was an event that happened with Jeremie. I'm not gonna spool it for you, but it was a life changing event, pivotal event in his life. And so go back and listen to episode two seventy one. But I am holding your newest book, The Voice Driven Leader. The subtext is how to hear, value, and maximize every voice on your team. So, Jeremie, what is the voice driven leader, and why is it so timely in the era that we're in and especially in the AI area?

Jeremie Kucicek

Absolutely. So here's the here's the big idea. If you speak to someone and so let me let me do this. If you're on the streets in Paris and you stop into a cafe and have you been to Paris, Lisa?

Lisa Nichols

I have.

Jeremie Kucicek

K. You go into, they're a little persnickety, the waiters.

Lisa Nichols

Yes.

Jeremie Kucicek

And you go into a little cafe, and you said, hey. Hey. Coffee. Black. Just black. Coffee. Right? And then you sit down, and then you how's that gonna go? Probably not great.

Lisa Nichols

Right.

Jeremie Kucicek

You're probably gonna get some pushback.

Lisa Nichols

And the other thing you need to be aware of is their coffee is, like, in a little shot glass.

Jeremie Kucicek

Exactly. But if you get a if you said, bonjour, cafe, Like, just simply speaking their language, the chances of it going better would happen. Right?

Lisa Nichols

So Right.

Jeremie Kucicek

The same idea with, anyone on your team, your spouse, your kids. If you can learn to speak their language, you'll have more influence, more impact versus forcing them to speak yours. I lived in Russia. So when I spoke when I speak Russian, I was in the airport recently, and I spoke Russian to this person, and they just came alive because I understood them. And they felt valued, and they felt connected, and we had an instant rapport simply because I was attempting to speak their language. So what happens is so that's part one of the book. Mhmm. The part two of the book is then if you know who you are, your voice, and you know who they are and their voice, then where are you taking them? What's the development plan? And the entire book is, like, developing people through your ecosystem. It's like I would I would say this biasly. This is the best leadership book. It's the most practical leadership book because it tells you exactly how to develop an employee and or a teammate. And, that's what the book is about.

Lisa Nichols

Yes. It's good. It's so good. Yeah. I have not read it all, but I can show you here, Jeremie. See?I've got stars. I've got asterisks.

Jeremie Kucicek

Mhmm.

Lisa Nichols

It's really just, you know, there's so much good stuff in here. It says developing people doesn't fail from the lack of care. It fails when everything else crowds it out. You know? And I know that you, because here you say most leaders are juggling three competing pressures in their daily work. The number one is clients, customers demanding immediate results, making sure projects are going on time, on budget. Right? Number two, their boss is expecting strong performance metrics.

Jeremie Kucicek

Mhmm. Mhmm.

Lisa Nichols

And then team members needing help, clarity, and development. And you said when things really get busy, that's the one that gets neglected.

Jeremie Kucicek

It's like your kids. It's like in your family. You can take your family for granted because and then if someone shows up and you're all scurried at home and it's like, oh, come on in. Yeah. How are you? And you put on that show, it's the same with clients. It's like, we're so busy making the doughnuts. So when when, guess who gets the first the person who's paying the bill gets the focus.

Lisa Nichols

Right.

Jeremie Kucicek

And it and it's not bad. That's not, like, like, that's just reality. So if you know it, then how can you be intentional in training and developing your people while those things are happening?

Lisa Nichols

Mhmm.

Jeremie Kucicek

So the idea of intentional development and apprenticeship. An apprenticeship is a lost art in our country, in America, or in the, let's just say, in the west. We don't know how to apprentice people because in the in the past, it was easy if we're, like, building a building or if you're a stonemason. Okay. Watch me. Right. Now help me. Now I'm gonna help you, then I'm gonna watch you. And there's a process for apprenticeship with technology, with AI, with it's like, watch how I send this text. No one's gonna do that. Watch me. How do you see how I did that email? And so there's not as much apprenticeship that happens any longer. And so, therefore, development is usually, let's send them into a training workshop, check that box. We did it. We have trainings. We have workshops. Or watch this course online, and we hope

Lisa Nichols

you get it. Yeah. We hope you get it. Right.

Jeremie Kucicek

Yeah. That's what happens.

Lisa Nichols

Right. You know, you just remind me because, you know, like, I started my career in accounting, and then I pivoted about five and a half years into my career into corporate sales. And I had a boss that he would do ride alongs.

Jeremie Kucicek

Yep.

Lisa Nichols

I mean, he he went everywhere with me, right, whether I wanted him to or not. And I love you, Dave Bombard. You taught me so much. But he would do ride alongs. And then, you know, kind of have a, like, a retrospective after calls, and here's you did that well, but maybe try this next time. Right? And

Jeremie Kucicek

We call that, we call that a curbside review. So after any meeting that I go on and I take someone with me, and I usually take someone with me, no matter where. I'm not actually CEO any longer of Giant. I transitioned this last year to one of my right hand guys, and now I'm just a founder. But I'll take people with me. And when I do, after the meeting, I'll go, okay. What what did you see that I did that you wouldn't have thought? Like, what was good that you would never have thought of to do that maybe I just unconscious confidence do? And so that's interesting. What could it, where where was their pain? What did you see in them? What could I have done better? Really simple things. And then I'll do the same with them. Now if I go with them and they do the work, we do curbside review. So by doing the curbside review, you know it's objective. I'm not picking on you. I'm not don't get defensive. We're just all constant improvement.

Lisa Nichols

But Yes.

Jeremie Kucicek

If you don't have that, what you had, the ride along or the curbside review, then there's no place to get real time development. And you need to do it right after a meeting. Don't wait because people will, you know, get busy, and then I can't remember. Was it one week ago? I don't know. I've had ten meetings since.

Lisa Nichols

Right. Yeah. For me, it's like, what it what do we even talk about?

Jeremie Kucicek

Right.

Lisa Nichols

This is like we're moving at such a fast pace. Well, why is this so important? Like, let's let's I mean, you've already said it, like, with AI.

Jeremie Kucicek

Yep.

Lisa Nichols

AI is the the word, the that I mean, every conversation I have Yeah. Anymore, Jeremie, it's AI. So why is this so important, like, in the AI era?

Jeremie Kucicek

So we've we built so this this whole book was built off of the five voices. So the five voices is our proprietary, personality and wiring. It's the Mhmm. Simplest, we believe, the most practical, scalable, personality assessment. But we built the Five Voices AI. And so now imagine this. If you know your wiring so, like, it's it's it's hard if to go, I'm an ENFP. It's hard to explain it to someone else, or I'm a high d, high I, or I'm a seven with a wing eight. Other people don't know how to connect. But if I go, I'm a connector, you're a nurturer or a creative, then then it's easier language. Well, we built we built Five Voices AI to for this very, issue because, the future of our world is hyper personalization because it's been so difficult to remember in the past. So we built it so anyone on our team, if you if you've all taken the assessment, and I know, Lisa, that you're a, let's just say you're a pioneer connector. Okay? I'm Mhmm. For for example, and I'm a connector creative, then it will automatically tell me, how to deal with you. So I could say, hey. I need to give a a performance review. Take this performance review and tailor it to Lisa. So it now does the work of hyper personalizing everything. Write this email to her in her language. Tell me how she's what did she say as a pioneer connector? What was that email? What does she mean by that? So now what it's doing is I'm hyper personalizing based on you. So the voice driven leader means that I'm using the best of AI. I'm using great leadership principles, but I'm customizing it specifically to your language.

Lisa Nichols

There's so good.

Jeremie Kucicek

There's five voices, but there's sixteen variations of those voices. Mhmm. Though, therefore, there's sixteen different variations of personality in the ecosystem of our world. Well, if I can leverage AI to customize a sales proposal or a pitch or, PDF or we've even taken it we've even taken books now. We've taken chapters of books, and I've been working on this. I've been taking it and putting it into my voice's AI to customize a chapter to be rewritten to a nurturer from a pioneer. Same

Lisa Nichols

Oh my goodness.

Jeremie Kucicek

Same content just written differently with different, inclinations and different idioms to to connect with that person. That's the the crazy part of what AI can do.

Lisa Nichols

Yes. Oh my goodness. That is amazing. Wow. I love it. So, really, this tool is going to help the voice driven leader with with every unique person on their team.

Jeremie Kucicek

That's right. And it and it starts with the first phase of the foundation stage. We use the development square, and we go use the development square as a road map to go, okay. You've got a brand new employee. Okay? That's the foundation stage. It's called onboarding. We know that. But the onboarding stage, of a new employee, well, who are you and who are they? So that's where it starts. So Mhmm. It's all about expectation management. So if you know, like, what are their expectations? So a guardian let me give you an example. A guardian, they want detail, practical. They like check marks. They like to okay. I did a, then b, then c, then d, then e. Well, if you're a connector like me, we're spontaneous. We're like, hey. Let's just figure it out. Or I want you to go spend time with with Jenny. I want you to go spend time with Tom. You spend time with Greg. But it's, like, not the road map that that person actually needs to thrive. Though they're gonna always feel like they're not prepared. So if I know that that they're a guardian, then I build a guardian road map. Now I can use AI. Hey. For a guardian, here's what I wanna accomplish. Could you build a checklist system for them? And so now it's specifically giving them an onboarding category that's totally different than a nurturer. Who a nurturer, they wanna feel connected to the team. They want they they wanna know how they can

Lisa Nichols

help. Right.

Jeremie Kucicek

Versus a pioneer. It's like, hey, guys. Just tell me where how do we win?

Lisa Nichols

We gotta go.

Jeremie Kucicek

What are we doing? Like, let's don't don't waste time. I have to read all this. I have to do all this.

Lisa Nichols

Yes.

Jeremie Kucicek

So that's the dynamic. It's like if you can take people through the foundation stage, then they turn the corner, into the immersion stage, which then you start immersing them into their responsibility and their role. And that's where their confidence and their competency drop because they're consciously aware that they don't know what they're doing yet. And so that's where faking it to make it usually happens. And then some personalities end up in the bottom right corner of the development square, and it's all in the book. We have this thing totally mapped out, charts, all of it. But in the bottom right corner, it sets the pit of despair. And what happens is this is the highest level of insecurity and incompetence and where people are like, I don't know if this is for me. I don't think I'm gonna make it.

Lisa Nichols

Be right.

Jeremie Kucicek

And it might and usually, anyone who goes in the pit of despair, they they clock in in the mornings at your office, and then they they go downstairs with the three other people then in the pit of despair. And they're like, yeah. Who pushed you in here? Yeah. Lisa? Yeah. I know. She's the worst. And then they gossip, and the stress behavior shows up in the pit of despair. And the larger the company, the more people are independent of despair. So what we're saying is, like, if you're a leader, it you can't you have to avoid it at all costs. Yeah. Because if they go into pit of despair, we've never seen anyone make it out and be helpful.

Lisa Nichols

It's toxic.

Jeremie Kucicek

They have to they have to leave. You either have to help them leave or they're going to leave. Mhmm. So that that pivot from the foundation stage to the immersion stage to the empowerment stage, that's when they consciously get it. Oh, got it. And they lock in and their confidence starts rising. They start getting better and better and better, and then they start going in the right direction, but there's another trap. There's a trap over here to pit her despair. We've avoided it. The other trap is called the green room, and the green room is when you get, an employee who maybe maybe they think they're all that. They get cocky, and they get into the green room, and that's where the snacks are meant for the people on stage and not for them. And or you put them there because they're the teacher's pet. They're your favorite. Mhmm. And you're like, hey, Lisa. You don't need to read that. You're good. And then other people see that he doesn't need to read it because you're and so or they they are, like, they're the guardians or nurtures that don't they they finally perfected their work, and they don't wanna have to relearn something new.

Lisa Nichols

Mhmm.

Jeremie Kucicek

So a lot of times people will stay in this comfort area. So you go to the pit of despair. Let's keep away insecurity. Yes. Green room, over secure, or comfort where that last stage is now multiplication. Like, no. I need you to help me train other people. I need you to help me because I'm gonna get promoted, and I need you to take my job. Mhmm. So you gotta multiply, but then there's more incompetence, unconscious or you're just conscious incompetence.

Lisa Nichols

Unconscious incompetence.

Jeremie Kucicek

I've gotta learn more things. And so the square, you're always developing. Right now, most people are learning how to use AI, and it's like a development process.

Lisa Nichols

Yes.

Jeremie Kucicek

And so we're always learning something, but the square is an actual road map. So if you know the voice and you know who you are, who they are, where are they on the square right now, Then you can use the five voices AI to go, I've gotta nurture a guardian. How do I keep them out of the pit of despair? It tells you. You just follow it.

Lisa Nichols

So good, Jeremie. I'm just thinking every organization needs to to use this methodology. Yeah. They do. You know?

Jeremie Kucicek

And we just certify people to do it. We just teach you how to do it, and then you Right.

Lisa Nichols

Then you

Jeremie Kucicek

run with it.

Lisa Nichols

Yeah. Right. So, yeah, I'm I'm kinda getting off my, what I was gonna ask you. But, I mean, when you are working with an organization, tell our listeners how that works. I mean, so you find a master champion or a master person that would get certified, and then that person within the organization

Jeremie Kucicek

Yeah.

Lisa Nichols

We Or if you don't do that, I'm sure one of your coaches Yeah.

Jeremie Kucicek

We could We

Lisa Nichols

it's it depends. Too.

Jeremie Kucicek

It it's all based on the size of your organization. We we call them a catalyst. They get trained on the system. And then Mhmm. They run the system. And with the system, there's it it's like the implementation of the five voices, and then they teach them how to use the five voices AI in their everyday world. And it's it's AI, but it's so different because now it's hyper customized of every person on your team. And so and and we've actually, built it. It's actually cheaper than if you bought just ChatTBT for your people. So it's really interesting how, you know, we built our LLM. But by doing it, now I'm using Five Voices AI, then you can use an outside consultant if you need because sometimes, the outside voice, and or you're so busy, you can't do all these things, so you'll use a consultant as well or a coach as well. It just depends on what your culture's like. But what we did is we tried to remove all the barriers of time. We made it where you can do this in record time. You can implement it. And then AI, people are used to it. But now once you know your people, it's a competitive advantage. And now it just becomes, so crazy. In fact, we built another piece, another, we split out one of our teams to build another business that's called Workplace, and now we we're using AI to, audit culture in real time like a stock ticker. But we what we do is we take Microsoft Teams, Zoom, or Slack, and we can give you a minute by minute culture score. So if you send an email out, you can see the culture go down or up. And what it does is it basically keeps it shows burnout, psychological safety. It shows employee engagement in real time, so you don't need surveys anymore. So we've just eliminated surveys, and that's the kind of stuff that we're doing with human kind of psychology, leadership, personality.

Lisa Nichols

Right. Well and I'm just thinking when you get that culture index or culture score in real time, it allows you to map what just happened Yeah. Really back to kind of how everyone's feeling. Right? And sometimes you you kind of lose that in in the pace at which everything goes. But I'm just thinking it gives you the opportunity then to pivot.

Jeremie Kucicek

It's like employee confidence. It's like it's like the stock market. Every day, you watch the stock market go up and down based on the factors.

Lisa Nichols

That is so good. Well, Jeremie, we do need to take a quick break, and we'll be right back with Jeremie Kubicek, and we're gonna talk about lots more here. So, just in a little bit, we'll be right back with Jeremie.

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Lisa Nichols

Welcome back, everyone, to the Something Extra podcast with my friend, Jeremie Kubicek. It's been so much fun, Jeremie, talking to you, but we've been talking about developing people in our organizations. What is that gonna look like in the future? We may have a lot of CHROs or leadership development people on the that are listening. And, I mean, just a leader in general. I mean, all of us need to learn what that's gonna look like for the future.

Jeremie Kucicek

I think, everyone's been we hear the clickbait of, like, well, there's gonna be like, there's no jobs in the future, and you're not gonna have salaries, and you hear Elon Musk talk about this and that. I will say the speed, of change is dramatic. And, you know, you're gonna find a lot of it is about efficiency and how efficient. And if you've if you've done any AI true work, like, I build GPTs, and I create these processes, and it's unbelievable how much I can get done now and how fast. Yes. And so, therefore, the speed is, like, something we're gonna have to catch up to. But imagine this, like, in the future, you may be managing, your team might be three or four chat, you know, agents and three or four real people. And so now consider, how do you manage people and agents that are talking as if they are people and employees? And getting your mind around that, and that's going to be a thing faster than we even imagine. Getting to the point of, like, optimist robot in your world, walking around your office probably in early twenty seven. I mean, like, a year from now. Like, I've already told my wife we're probably going to have, we'll probably have an Optimus robot at Christmas. So that would be our Christmas present.

Lisa Nichols

Oh my goodness.

Jeremie Kucicek

And so we've already considered, like, okay. What does it look like? How's it gonna work? Is it ready? And is it this Christmas? Is it next Christmas? But my point is within this frame of time, the present, it's going to be a thing. And those things are going to be so it's almost like when the iPhone came out of, like, wow. That's a look at but on steroids, twenty times that. Okay. So if you're a leader, you have to there's a couple of things. That change is going to create stress significantly. So by learning the five voices, it gives your it gives the stress response. It's predictive stress behavior. So if you understand a guardian under stress, they're going to start interrogating because they want answers. They're trying to figure it out. Creative under stress, they're going to hulk out or be snarky and sarcastic a little bit. The connector, under stress. They're going to do cyber warfare. They're gonna slander and be frustrated and talk out loud. The pioneer, under stress, they're going to blow things up and be a bulldozer. The nurturer, under stress, last one, they're gonna withhold care, and they start abdicating and become a wallflower. So if you know the dynamics, change produces stress. And we're going to be entering into a stressful season because of the amount of change, the speed of change, and the direct impact it has on workers. So, like, ninety percent of workers right now work for other people. I call them o's. Their o is they work for other people, and, the bigger the o, like a director, a VP, a CEO is a bigger o. Ten percent of the population I call x's, they work for themselves, and they might have multiple businesses. Like, in my case right now, I have nine companies that I'm overseeing, and that I'm a either owner, founder, whatever of.

Lisa Nichols

Mhmm.

Jeremie Kucicek

So I'm an x. Well, an x is gonna live different than an o. Well, it's ninety ten. But in probably two, three years, it will be sixty forty. Sixty percent owes. Thirty percent of those people are gonna be forced to be exes. So that right there is, like, we have to be prepared for that, and our world's not our our country's not prepared for it. People aren't prepared for that.

Lisa Nichols

Mhmm. Mhmm.

Jeremie Kucicek

So it's like learning of how to, to live in that. So So that's gonna be a big part. So my point is is that if you're a team leader, if you lead people, a competitive advantage is learning personality and leveraging AI. And putting those together

Lisa Nichols

Putting them together is gonna be golden.

Jeremie Kucicek

Is is going to help you help people, but you're gonna have competitive advantage, and that's gonna help you with your own, opportunities as well. Mhmm.

Lisa Nichols

That's so good. And that's what we want. I mean, we want people to thrive. We want people to flourish. We want, you know, I mean, there's gonna be all kinds of I mean, talking about, like, the speed there. I mean, we don't know. We're gonna be need to be more empathic. We're gonna need to there's so much. It's just gonna elevate so much, I think, Jeremie. Well, let me ask you this. You know, I've you've I mean, how many how many engagements have you guys done? Do you have an idea of how many clients you've helped over the years?

Jeremie Kucicek

Yeah. I mean, ten thousand plus. I'd it's gotta be I don't know. I don't even know if

Lisa Nichols

it's a lot. Can you think of one moment that you've seen when leaders experience, when they begin to recognize the different voices on their team and and how that makes a difference? Have you can you think of an

Jeremie Kucicek

Yeah. Yeah. Yeah. I've got one. So one actually comes to mind. It's actually in college athletics, which is really interesting. So it's a it's a college football coach and a specific, coach. Like, he was a position coach for a top five team. And we were working with we've worked with him, for a number of years. But for a number of years, he was like, I am who I am. My players, you know and he's a guardian, and very black and white and very if they don't like it, they can go somewhere else. That was the well, the transfer portal and NIL came around, and players can well, they're so fickle now. They'll leave in one one bad coaching session, one bad practice, they're out the door. So he was forced to go, hey. Hey. Hey. I'm losing. I can't keep my players because they don't like that style because he was only connecting to thirty percent of the population that liked him. Because the seventy over seventy percent, they don't want that. They don't like that kind of, command and control, old school. It just doesn't work anymore.

Lisa Nichols

Right. It doesn't.

Jeremie Kucicek

So now he's had to, and he's got, like, eleven players in his position group. And so now we just analyzed all eleven, and we go, okay. So you've got four creatives. You've got two pioneers. You've got six nurturers and then the rest are connected. And that's crazy. So guardian. And so then we'll translate for him to go. Now these two, they're just like you. Okay? Yeah.

Lisa Nichols

They like You got that.

Jeremie Kucicek

But but these others are feelers, and you're gonna lose the feelers if you don't so you're gonna have to change. And specifically in your style and these two moments is where most of the friction came from. So we're analyzing and helping him now be a voice driven leader. So walk him out on their shoes. No others to lead others. And so, you know, you know we know the golden rule. Right? Do it. Do it to others as you wanna

Lisa Nichols

as you would have them doing to you.

Jeremie Kucicek

But but a lot of that gets taken out of context. Well, I don't need a hug. Why should you get a hug? Why should you need it? I didn't get training. Why do why do you need it? And that's Mhmm. The platinum rule is actually the golden rule. Do you want to others as they would want done? So that's ultimately the golden rule. So you're like, okay. So now that's the voice driven leader. Think about them. Who are they? Where are they? Where do you want to lead them? And get really smart and start leading them not manipulation. It's called it's called intentional, acumen, and it's smart. And so it's a competitive advantage because in our AI world, we're still going to have people, and there's still going to be influence. Right. And so the most influential people are those that are the most intentional with other people.

Lisa Nichols

Let me ask you this as you were talking about and specifically this coach, and I'm not saying he's old. I'm not saying that I don't know how old he is.

Jeremie Kucicek

Yeah.

Lisa Nichols

But, I mean, how because people that takes really, I'm thinking he's got two people like him, and he's got all these other players that are not like him. You know, I'm just thinking, the adage keeps coming to me. How do you teach an old dog new tricks? You know, kind of thing. I mean, it's hard work, right, Jeremie? I mean And and that is

Jeremie Kucicek

a benefit of AI. Because Yeah. The reason in the past, you're like, oh, I gotta go get trained. I've gotta go do all this and that.

Lisa Nichols

Right.

Jeremie Kucicek

Well, actually, now I'm like The tool. How do I help my connector, player? How do I help him understand this concept? It now spits it out. Oh, well, remember, you're a guardian. He's a connector. His tendency is gonna wanna have a lot more fun than you are. So you're it tells you.

Lisa Nichols

Yeah.

Jeremie Kucicek

So now teaching old dogs new tricks, there's actually some hacks.

Lisa Nichols

There's some hacks and there's some help out there.

Jeremie Kucicek

Mhmm.

Lisa Nichols

I mean, you know, Jeremie is so funny. You and Greg are cut from the same path in so many ways because Greg, you know, he's so happy that the AI winter is over and he's just he's loving life right now. But he's like, it's become a friend.

Jeremie Kucicek

Yeah.

Lisa Nichols

I mean, it's become an adviser to him. I mean, you know, I mean, obviously, you have to to check and no. It sometimes it can still hallucinate and that sort of thing. But it's just incredible. I mean, I'm just blown away by, the power of it. Absolutely. Yep. So I all I'm saying is, listeners, if you haven't gone on the bandwagon, you need to. Right? Because you just are not gonna be able to keep up without, embracing it. So well, let me ask you this. You know, and I know that this is huge. I mean, what role does emotional intelligence play

Jeremie Kucicek

Yeah. So

Lisa Nichols

in being a voice driven leader.

Jeremie Kucicek

Well, now you have to add emotional intelligence with AI. You have to add discernment. Right? And so discernment is like, okay. Do I really believe this? Is it you're you're not just I don't just look at AI and go. I do exactly what it tells me to do. Mhmm. It's a it's a tool to give me insights I might not have thought of before. So emotional intelligence is willingness to understand other people. So emotional intelligence means it's relational intelligence, really. It's like, do I understand what it's like to be on the other side of me, and am I willing to change? Am I do I understand who they are, and am I willing to adapt? That's the whole if I'm not willing to adapt and I don't care what I then I'm not relationally intelligent, and therefore, I'm not emotionally intelligent. And so that's ultimately what this game is. The game is, are you are you open? So, like, I had, I had a coach. This is so funny. I had this coach, and I I said to him, I'll just say his name's Brian. I go, Brian, I've never seen you not wear a hat backwards. Like, every Zoom call, every time I've ever met him. So I'm like, I'm assuming that's who you are with your clients. Are they okay with that? And he's like, oh, yeah. I don't do it with clients. And I'm like, okay. But do you realize that that we, bring leads to lots of our coaches, and I'm not gonna be bringing a lot of leads to you because that's how I think you are. Every single time I've seen you, are you aware of that? Do you know what I mean? And it's like a little Yeah. Little influence. It's a minor thing, but it's a little big thing.

Lisa Nichols

Right. But

Jeremie Kucicek

it's affecting your ability to earn more opportunities. Mhmm. Because as you're showing up, I'm thinking you're not serious.

Lisa Nichols

Mhmm.

Jeremie Kucicek

Or you're No. You're not really wanting to

Lisa Nichols

Oh, did he stop wearing his hat?

Jeremie Kucicek

Well, this this just recently happened. We'll see.

Lisa Nichols

To refill it. You have to get on a Zoom call with him soon and see. Oh, yeah. That's so good, though. Well, I'll ask you this, and then we're gonna talk about something extra. Do you have a leadership lesson, that you've learned? I mean, you're you're running giant. We've already said tens of thousands of clients, five hundred coaches, five hundred plus coaches. Is there a lesson that you've learned, Jeremie, the hard way?

Jeremie Kucicek

Yeah. Totally. I I had, like, ten things flood me. Number one, the the thing that what probably this last year was, managing expectations, really, really well. And, as a connector, I'm such an optimist that I can sometimes over expect. Right. And so I had to do some really deep dive. In fact, I have, in a few hours, a meeting with, I have a little forum I put together of just a few guys. Kinda trusted Yeah.

Lisa Nichols

Kind of a trusted group, mastermind group.

Jeremie Kucicek

Yeah. Just but it's not too big. I mean, I'm I'm in YPO. I'm in lots of things, but this is like they know me, know me. And, and so I'm meeting with this group to really go through my expectations for twenty twenty six and go, are these realistic? Are they on because I continue to do try too much in a year. Mhmm. And so, that was probably an a thing I was reminded of this year is managing expectations, makes everything better. And so when you when you have too high of expectations and or you don't manage them appropriately or you can create bitterness and frustration.

Lisa Nichols

Right. Right. Right. Very good. Well, let's talk about something extra.

Jeremie Kucicek

Yes.

Lisa Nichols

So in twenty twenty four, when you were on the the podcast, again, listeners, episode two seventy one, go back and listen to it. It's so good. It's also Jeremie's story is also in the something extra book, by the way, and I've had so many people tell me they love love to read that story. But, here's what you said. You said when I asked you, what is the something extra every leader needs, Jeremie? You said leaders need to do the work on knowing who they really are, knowing what their identity is. When you understand your superpowers, you can then show up and bring a life to other people. So now we're in twenty twenty six. Jeremie, is there anything you would add to that?

Jeremie Kucicek

Yeah. So it's vital, that you lead yourself. You can't give what you don't possess. Right? So you have to lead yourself. So the the way that I would encourage you, because our minds can trick ourselves. In the mornings, I would encourage you to do a call up session. Every single morning, I do this. I did it this morning. I call myself into the role and my authority into who I am, my identity. And by doing that, I just remind myself who I am versus calling yourself out. And I I've coached so many executives that, there's this negative voice that gets allowed in. Like, you're an idiot. Why do you do that? Stop. You you did it again. Like, that negative voice, it literally has to be squashed. It has to be, like, eradicated. You have to eradicate negativity. So learning to call yourself up, not out, is a secret of high performing leaders. So then as you call yourself up now I I do it from a faith perspective sometimes. Right. And sometimes it's it's from a faith perspective. Sometimes it's not. Sometimes Right. But, like, this morning, it was like, hey, dude. You're a sign of the most high god. Let's go. You're a liberator. You're a freedom fighter. You let's go. Step in today. You and it was like there was no room for negativity. There was no room for any wallowing or any you know? And so I was engaged. So then when I'm literally out of the shower, I am like, let's go. I'm in. I'm you know? And and so

Lisa Nichols

so good.

Jeremie Kucicek

Calling yourself up is, is a art and a science, and eliminating any judgment that is just not, is not helpful.

Lisa Nichols

Yeah. That's good. That's good. So call yourself up every morning. You know? Not calling yourself out. That is so good. Well, Jeremie, I absolutely love every time that I'm in your presence. So thank you so much for making the time to be on the show today. Appreciate you.

Jeremie Kucicek

Great to be with you. Cheers.

Announcer

Thank you for listening to today's show. Something extra with Lisa Nichols is a Technology Partners production. Copyright Technology Partners Inc, two thousand and nineteen. For show notes or to reach Lisa, visit tpi dot co slash podcast. Don't forget to leave a review on Apple Podcasts, Google Play, or wherever you listen.

Episode cover art for Mastering the Art of Hyper-Personalization w/ Jeremie Kubicek